Our mission

We want to encourage 1.3 billion people to be more active throughout their lives

actif logo

Actif was created in 2021 with the aim of revolutionizing physical and cognitive exercise, especially for older adults and for health institutions aimed at this audience.

Since then our scope has evolved and we want Actif's offer to be enjoyed by everyone, regardless of age.

Our values

Inclusion

At Actif, everyone is unique and we want our customers and employees to feel valued, respected and that opportunities are equal for everyone.

Impact

At Actif we seek to create a positive impact on society through sustainable and ethical practices. We seek to bring solutions that improve the well-being of our customers, employees and partners.

Autonomy

At Actif we believe in our employees. Everyone has the autonomy to bring ideas and experiment responsibly. We accept achievements and mistakes, and we like to share openly to learn and do better next time.

Our manifest

Actif is developing technology to improve older people's lives for longer, healthier and happier lives. We believe everyone deserves to be happy and some people just need help figuring out how. Our content helps people find new types of exercises, cognitive activities or lifestyle habits that, in the end, will promote more quality of life. We need to stop focusing only on increasing life expectancy! Why do that if people are going to sit all day without moving and someone is going to wash and feed them?! Is that what you want for yourself? Food and bath? Is that enough to live on?

It makes no sense to live longer if people don't live with quality and purpose. Everyone should be able to do this. Everyone must find a way to do this.

Purpose and quality is different for everyone. We embrace differences and build strategies that can be customized for everyone. We believe in autonomy, self-discovery, self-discipline and self-knowledge. We don't tell people what to do, we help them figure out what makes sense for them. We do this by bringing different content, information and knowledge that people can apply in their lives. Most importantly, we give a voice to the elderly and people with disabilities. Aging is a normal process that everyone goes through, but doesn't necessarily accept well. We should see it as natural, accept it and make the best of it.

We should never let anyone tell us what we should or shouldn't do, we live for ourselves and we should always make our own decisions.

Our team

We are passionate to improve the way everyone ages

CEO

Sara Gonçalves

CEO

CTO

João Doroana

CTO

CCO

Luísa Santos

CCO

Content manager

Beatriz Cachulo

Content manager

Researcher

Ana Matos

Researcher

UX/UI Designer

Joana Baião

UX/UI Designer

Software developer

Jehad Hossain

Software developer

Software developer

Nazib Talukder

Software developer

Software developer

Tomás Sousa

Software developer

Software developer

Pedro Barros

Software developer

Sales representative

Ana Campos

Sales representative

Sales representative

Vanessa Serrano

Sales representative

Marketing department

Ana Simões

Marketing department

Our specialists & advisors

Yoga

Margarida Pialgata

Yoga

Chi-kung

João Sequeira

Chi-kung

Dance

Ericka Federici

Dance

Fitness

Toma Palade

Fitness

Pilates

Daniel Moiteiro

Pilates

Tai-chi

José Grilo

Tai-chi

Mindfulness expert

Mafalda Almeida

Mindfulness expert

CEO Humana-mente

Patricia Paquete

CEO Humana-mente

CEO C-More

Carolina Cruz

CEO C-More