Our values
Inclusion
At Actif, everyone is unique and we want our customers and employees to feel valued, respected and that opportunities are equal for everyone.
Impact
At Actif we seek to create a positive impact on society through sustainable and ethical practices. We seek to bring solutions that improve the well-being of our customers, employees and partners.
Autonomy
At Actif we believe in our employees. Everyone has the autonomy to bring ideas and experiment responsibly. We accept achievements and mistakes, and we like to share openly to learn and do better next time.
Our manifest
Actif is developing technology to improve older people's lives for longer, healthier and happier lives. We believe everyone deserves to be happy and some people just need help figuring out how. Our content helps people find new types of exercises, cognitive activities or lifestyle habits that, in the end, will promote more quality of life. We need to stop focusing only on increasing life expectancy! Why do that if people are going to sit all day without moving and someone is going to wash and feed them?! Is that what you want for yourself? Food and bath? Is that enough to live on?
It makes no sense to live longer if people don't live with quality and purpose. Everyone should be able to do this. Everyone must find a way to do this.
Purpose and quality is different for everyone. We embrace differences and build strategies that can be customized for everyone. We believe in autonomy, self-discovery, self-discipline and self-knowledge. We don't tell people what to do, we help them figure out what makes sense for them. We do this by bringing different content, information and knowledge that people can apply in their lives. Most importantly, we give a voice to the elderly and people with disabilities. Aging is a normal process that everyone goes through, but doesn't necessarily accept well. We should see it as natural, accept it and make the best of it.
We should never let anyone tell us what we should or shouldn't do, we live for ourselves and we should always make our own decisions.
Our specialists & advisors
Margarida Pialgata
Yoga
João Sequeira
Chi-kung
Ericka Federici
Dance
Toma Palade
Fitness
Daniel Moiteiro
Pilates
José Grilo
Tai-chi
Mafalda Almeida
Mindfulness expert
Patricia Paquete
CEO Humana-mente
Carolina Cruz
CEO C-More